Sandy Bay Holiday Park, 2 Norman Road, Broadwater, WA 6280

JLL as exclusive selling agents are pleased to bring to market, Sandy Bay Holiday Park. 

 This offering presents a unique opportunity to acquire a combined 1.7682 hectare beachfront tourism asset in the suburb of Broadwater, only minutes from the Busselton town centre and within the thriving broader Busselton-Margaret River tourism region. 

 The meticulously maintained Sandy Bay Holiday Park comprises 18 cabins, 51 semi-permanent caravan bays, 9 caravan/tent sites and 6 tent sites, along with convenient amenities including children’s playground, shared kitchen ablution and laundry facilities, extensive manicured grassed areas, paved walkways and sheltered picnic areas. 

 The property offers the opportunity for an operator to either continue this long trading and successful tourism business or explore expansion via options including introduction of a luxury glamping village component.  

 Sandy Bay Caravan Park is offered for sale freehold WIWO via an Expressions of Interest (EOI) campaign, with the initial stage closing Wednesday 9 April 2025 at 2:00pm (AWST). 


 Huge landholding in prime beachfront location  
 The 1.7682 hectare Sandy Bay Holiday Park is situated immediately adjacent to a pristine stretch of white sandy beach, colloquially known to locals as Sandy Bay. 

 Coveted tourism destination  
 Located within the acclaimed Busselton-Margert River tourism region, being Western Australia’s most visited tourism hotspot with an estimated over 3 million visitors per year, with Busselton itself being the Tourism Council of WA 2024 winner of the ‘7NEWS Top Tourism Town’ award. 

 Entrenched local tourism business  
 Sandy Bay Holiday Park has operated continuously since 1970 establishing a strong and loyal clientele with the majority of patrons being frequent visitors. 

 Secure income stream  
 Occupancy and revenue underpinned by significant annuity income derived from 51 long term semi-permanent sites, one of which is currently being used for staff accommodation. 

 Diverse accommodation mix  
 Broad range of accommodation types including chalets, powered caravan sites and tent sites to cater for various preferences and price points. 

 High level of amenity  
 Strategic location within the greater Busselton metropolitan area offering convenient access to numerous retail and commercial facilities with both the acclaimed Vasse town centre anchored by Coles and the Busselton Fresh IGA being within a short drive. 

 Scope for further upside  
 Opportunity to expand already significant infrastructure through new initiatives such as the introduction of premium glamping sites, ensuite sites and additional chalet/cabin accommodation, and further developing existing amenities to increase both capacity and potential revenue. 

 Capitalise on the region’s rapid expansion in visitation  
 The Busselton Margaret River airport’s recent $73 million upgrade has resulted in a significant uptick in passenger numbers from around 25,000 pre-COVID to approaching 100,000 p.a. The airport now offers direct public flights to Sydney and Melbourne, with International destinations planned. 

 Game-changing infrastructure upgrades  
 Recently completed $1.49 billion Bunbury Outer Ring Road (Wilman Wadandi Hwy) has reduced the journey from Perth by an estimated 20 minutes, significantly enhancing the regions attractiveness for intrastate holiday makers.